Monthly Archives: April 2012

This has been the year of promoting the major service lines, including the Heart Hospital. Here are the new TV spots for it….

Because not everyone watches TV (gasp), we did create a print campaign as well. Actually, the print came first.

There are definitely some advantages to working for a smaller agency. One, you’re not pigeon-holed into a singular role of only working on one brand, or in one creative capacity. As a hybrid AE/copywriter, the opportunity arises to wear multiple hats on a regular basis. And I’m not talking about a “say something hat day” in a fashion sense.

We recently launched a new campaign for our local health care system’s cancer program. I’m thrilled to say that I had the opportunity to not only concept these, but also write them, be involved with the production and editing, and also directed the voice talent. (Side note: another opportunity of working on a smaller crew, is sometimes they need a body on a table. Check out the “healthiest looking cancer patient” in the green striped shirt….yours truly.)